Prime Telenet Commercial

While sitting in one of the screening rooms watching commercials one for Prime Telenet caught my eye. There is nothing spectacular about it. There is nothing new about it. However, there is something funny and relatable about it. This ad proves the point that ads don’t always need to be over the top to grab your attention. As long as they are relevant, familiar, and appealing to your audience they will be seen.

            At first I had no idea what this ad could possibly be for. It features a woman getting ready for a night in with her husband/boyfriend. The commercial sets the scene for a romantic night including wine and candles, but much to the woman’s disappointment the man fails to show up on time. In a later shot you receive a view out the window to the man coming in from a night out with the guys which leaves the woman less than thrilled. All the while words are displayed across the screen. Things like “Ice Age”, “Basic Instinct”, and “Home Alone” show up. Not until the end of the commercial when the words “A movie for every mood” popped up did I realize that the on screen narration is not just a narration of the scene, but also doubles as movie titles. It’s so obvious after knowing that this is a commercial about a movie channel.  

            I think that I like this commercial so much because it is intriguing and humorous. Not knowing exactly why the on screen narration is there in the beginning makes it interesting. Using movie titles to portray the woman’s mood is clever and I appreciate it. Maybe I am just a little slow and that’s why I didn’t immediately realize what the words were, but I would like to think that the commercial was meant to be that way.

            I would guess that the production techniques were fairly straightforward. There was no need for a green screen or special effects of any kind. In my mind this is a simple commercial that would be fairly straightforward to make. 

http://www.youtube.com/watch?v=qR0MKMIL6DI